There are millions of web pages on the internet, and it is hard to establish an online presence with all of the competition. Did you know that you could be losing a lot of traffic to your website by doing a poor job on your title tags? A lot of small business owners do not understand the importance of a title tag. A title tag is actually one of the main factors a person will consider when clicking on a search result, it is displayed as the clickable part in search results.
Title tags are the first impression that you give to the world and you need to convince them that you have the best of whatever they are searching for. There are different aspects of writing title tags that you should be aware of. Title tags are one of the most important aspects of both the search users experience and search engine optimization. It is important to know how to write perfect title tags. Here are six practical tips that can help you write perfect title tags:
What is a Title Tag?
w3schools says, “The <title> tag is required in all HTML documents and it defines the title of the document.” Title tags are used by search engines, they are considered a ranking factor and can be found on a search engine’s results page. They are important for SEO, usability, and social sharing. In SEO terms the title tag is meant to be a reliable description of what the web page is about.
Watch the Length of Your Title
Search engines pick up on every little detail, so it is important to have the right title tag length. When your title tag has a long length search engines may cut it short by adding an ellipsis, and it will not show important words. It is usually recommended to keep your title tags under 60 characters.
Some characters will take up more space. For example, a character such as an uppercase Z is wider than say a lower case character such as a t or an a. If you really want to perfect your title, you should avoid using all capital letters. They can put a limit on the characters that Google will display.
You should keep in mind that longer titles may be appropriate on social media websites, and some titles will just be longer naturally. There is no penalty for long title tags, but it is good to keep your visitors perspective in mind.
Don’t Stuff Keywords
You can run into trouble with Google’s algorithm when you are stuffing too many keywords in your title. It can create a bad experience for users. Don’t use titles that are just a repeat variation or a list of keywords over and over. It can get you in a lot of trouble with search engines because they understand different variations of keywords. Stuffing every single keyword into a title is unnecessary.
Have a Unique Title
When it comes to being visible on search engines, you should always have a unique title. Unique titles can help search engines comprehend that your content has value and is unique. A unique title can also create higher click rates. There are hundreds of web pages so it may seem almost impossible to come up with a unique title for your tag.
It is an easier process to choose a unique title when you use code templates and a CMS. It should help you create data-driven titles that are unique for every important part of your website. It is best to avoid default titles such as “ New page” or “Home. Google may think you have duplicate content on your site or that your site is a duplicate of other sites on the internet. In order to write the perfect title, you have to pick something that will work well with search engine results and increase click rates.
Use Your Important Keywords First
Research has shown that adding keywords at the beginning of your title tags can increase your search rankings. Users are known to only scan the first two words of a title. You should have a unique title tag that uses your primary keywords first. You should avoid having a title tag that repeats the same words.
Use Your Brand
Using your brand name can help boost click rates. It is recommended to put your brand name at the end of your title. On some pages, you might want to focus more on your brand name such as on your about page and on the homepage. Google may automatically add your brand name, so you have to be careful of how your search results are displayed and you might not want to add your brand name to every page of your site.
Write for Your Visitors
While having the perfect title tag is imperative, your ultimate goal is to attract a lot of clicks from targeted visitors who will find your content valuable. It is important to think about the user’s experience when you are creating your title tag. That is why optimization and keyword usage are important. The title tag is the user’s first impression of your brand, and it is important to make it count.
When you write an article, it should have a title. The title of your article is known as the first heading that is inside your article. The H1 tag defines the main heading of your article. You only need one h1 tag, and it should be limited to eight words. H1 tags are very important to search engines, and when you use WordPress, many themes will automatically add your H1heading. Make sure you keep the H1 tag simple and SEO optimized.
Your reputation on search engines matters. These tips will help you write the perfect title tag and attract more visitors. Remember to keep your user’s experience in mind when you are writing title tags. The most important thing to remember about writing title tags is that less is more. If you implement these tips, you will have a higher ranking in search engines and proper usage of your title tags will gain you credit from Google’s algorithm.
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This post was supplied by Mark, an on-site SEO specialist from Panda SEO Services.